Smile! It's Show Time!

SMILE! IT'S SHOW TIME

ETIQUETTE AND MODERN EXHIBITION MANNERS

• Make friends with your neighbouring exhibitors
• Watch the volume on you audio-visual material
• Be punctual
• Make sure your stall is always manned
• Don't make promises you can't keep
• Mind your language
• Respect Booth Boundaries
• Do not eat or drink at the stand
• Make sure your stand is always tidy
• Know your products and terms of sale

QUALIFYING LEADS

• Make sure you have a process or system in place to define visitors, and what action you need to take with each type of visitor. Which member of staff to refer them to? What information to hand over? What strategies to employ?

Prospects

Interested

Not qualified or interested

• If your goal is lead generation have a measurable target for each day.

For example at a 3-day show, with 3 stand staff working 7 hour day getting 4 qualified leads per hour you are looking at (3X7X4X3)= 252 leads

DATA GATHERING

You will be speaking to so many people, taking so many business cards; it is impossible to remember all the faces. So, make sure you have a really clear form to record info. Make sure you include a space to staple Take notes have a template for pasting business cards and taking notes.

Think of different ways you can collect data - newsletter sign ups, quick surveys, prize draws, swiping entry passes, video interviews.

Make sure you take a camera/video camera to document your show. This will come in handy on your social marketing efforts. And also when you are planning next year's show.

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