Back In The Office

BACK IN THE OFFICE

EVALUATE

• Have a team de-briefing. Did you meet your objectives?

• What worked? What did not?

• Analysing competitor information

• Make notes and file ideas of what you want to improve on for next year.

FOLLOW UP

• Implement your follow up campaign - Most of your competitors will do at best two things, emailing and making a phone call - once, maybe twice. So, have a one-year follow up campaign planned - and put it to work, systematically and consistently.

• Have media kits and press releases in place with your company stories of the exhibition.

• Send thank you cards to all your suppliers - let them know how your show went. Make sure you keep in touch with them. Work on those relationships to secure deals next year

• Send a letter of thanks to the organisers giving them feedback about your experience of the show. Share with them some of your film footage for them to use on their website.

• Share photos, and video of our exhibition success on your social media network.

Back to Home Page