CUSTOMER INTRIGUE
Product, Customer, Sales
If a customer is walking into your store, like most high street shoppers they either A - know what they are looking for B - are conducting research on something they are interested in or C - Want to be persuaded! You have limited time to grab their attention. Store Visual Merchandising Teams or individuals of small businesses' goal is to create inspiring and intriguing store spaces to engage your customer and encourage sales.
If you choose the right point of sale (POS) display and use it effectively, you can really help to boost profits and promote products and services. The most successful POS displays are perfectly placed and have a strong ‘act now' message to prompt customers to find out more or make a purchase.
With all stores having their own business peak seasons, making stores look great in time to take advantage of the additional shoppers requires months of planning behind every window or in-store display you see. When thinking about your next display update, you need to think about three things: your products, your customers and your sales.
PRODUCT - Assentuate your products best features and eye-grabbing qualities.
CUSTOMERS - Don't make them work for it, put products in easy to see and find locations with all the information available.
SALES - Watch sales roll in and your team needing to restock often.