THE CLIENT & THE BRIEF
Little Oak Farm is a small, privately-owned farm. Their ethos is to have high organic principles and a low carbon footprint. They take animal welfare very seriously and pride themselves on high-quality products.
The initial contact with the client, Mary, was via email. Within the studio, we pride ourselves on being able to interpret the creative brief effectively. Wherever possible, we try to speak to the client to gauge a fuller understanding of what creative is required. This also allows us to brainstorm ideas to make sure creative expectations are met and, wherever possible, exceeded.
The initial brief was to redesign the labels Mary uses for the fruit juices. To establish a creative style that was not too corporate but gave the look and feel of an organic, bespoke-made product. The keywords to aid the graphic design creative process included: Authentic • Creative • Vintage • Unique • Old English.