Vehicle Graphics for Red Bull
Red Bull Sugga Vehicle
Red Bull Sugga Branding

Vehicle Graphics Installation for Red Bull

Think Red Bull, think Formula 1. Think adventure. Think sports. Indeed, Red Bull is perhaps the most dynamic brand in the world right now with a reach far beyond the energy can. Their vehicles play a key role in this, literally driving events forward. One such vehicle is the Red Bull Sugga, a Frankenstein truck with a rich history.

The Sugga is an iconic vehicle for Red Bull. It has for a while now been the brand’s number one event vehicle, attending awesome sports competitions around the world. It gets its name from the Volvo Sugga TP21, but it only shares its body with that vehicle. The chassis is from a modern Ford F350. Strengthened for durability, the rugged body and chassis give the Sugga a unique appearance that turns heads wherever it goes.  


Print and install branded livery for the Red Bull Sugga

Of course, the enormous proportions and muscular stance of the Red Bull Sugga are nothing without recognisable branding. To this end, we were contacted by a company called Barle Industries to print livery and vinyl for the Sugga events truck.

The brief was to print vinyl work for the truck to finish off its refurbishment. Our brief was to finish the vehicle to the highest standards and match the aggressive look achieved on previous versions.


Expert print work and installation at our Axminster unit

We were naturally delighted to have the opportunity to work with Red Bull. To match the finish on previous vehicles we recommended a 3MIJ180 printable vehicle wrapping vinyl, a vinyl used in high-end applications such as on supercars.

We printed the vinyl using state-of-the-art machinery at our Axminster unit. We used designs submitted by the client and printed them to exact specification. We installed the vinyl on the same day, giving the client a fast turnaround. The Red Bull Sugga is now back on the road and attending sports events with a fresh new design.

If you're interested in working with the Creative Solutions team on your vehicle graphics, speak to our team on 01297 630130 or email us at

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Posted by Jedd on March 20th 2018

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