Discover how Creative Solutions has supported Baboo Gelato with signage and branded graphics over the past 10 years
Baboo Gelato is a Dorset brand with a distinctive visual style, and over the past decade Creative Solutions has supported them with a mix of signage and printed graphics to keep that branding consistent across sites, vehicles and point-of-sale equipment.
This case study brings together four key touchpoints from our ongoing work: the main external sign, van graphics, freezer wraps, and external signage for their ice cream hut in West Bay.
The brief: consistent, recognisable branding wherever Baboo appears
The focus has always been the same: make sure Baboo looks professional and instantly recognisable, whether customers are arriving at the hut, spotting the delivery van on the road, or choosing from a freezer in a venue. Baboo typically supplies their artwork, and we provide studio assistance where needed to ensure files are production-ready and correctly set up for the specific product, surface, and installation requirements.
Main external sign: clear presence from a distance
A strong exterior sign is one of the simplest ways to improve visibility and reinforce brand recognition. For Baboo, we produced and installed a bold external sign featuring the brand name in prominent lettering, designed to read clearly against the building exterior.
If you’re planning a similar project, these pages are useful references:
External signage for Baboo’s ice cream hut in West Bay
For the West Bay hut, the signage approach keeps things clean and on-brand, with simple messaging and professional fixings. A good example is the wall-mounted “Parking” sign, which uses the Baboo mark and clear typography to guide visitors without clutter.
This kind of smaller “site guidance” signage is easy to overlook, but it makes a real difference to customer flow and first impressions - especially during busy periods.
Van graphics: turning a delivery vehicle into a moving advert
For Baboo’s van, the graphics balance practical information with brand impact. The design uses the Baboo Gelato wordmark and supporting text alongside the recognisable repeating icon pattern, helping the vehicle stand out while still looking tidy and purposeful. Contact details and web address are included for brand recall on the move.
For vehicle branding projects, this is the most relevant service area:
Freezer wraps: branded point-of-sale that works in any setting
Branded freezer wraps are a practical way to keep Baboo’s identity consistent when their products are sold through venues and stockists. The wraps shown here use a full-coverage patterned design with a large central Baboo Gelato logo panel—high visibility without relying on additional signage.
If you’re looking at similar applications, these pages are useful starting points:
The outcome: one brand look across sites, stockists and the road
The value of this kind of long-term partnership is consistency. With the external sign, West Bay hut signage, van graphics and freezer wraps all working together, Baboo’s branding stays coherent across multiple customer touchpoints - supporting a professional presence as they continue to grow.
Looking for signage, vehicle graphics or branded wraps in Dorset and the South West?
If you need a joined-up approach to branding across physical locations, vehicles and point-of-sale equipment, we can help you plan the practical details and deliver production-ready graphics and signage.
Updating page...