Vehicle Graphics and Branded Signage for West Dorset Leisure Holidays
West Dorset Leisure Holidays required a consistent, professional brand presence across key touchpoints: branded vehicles for day-to-day visibility, clear leisure club signage for members and guests, and interior graphics that support a premium experience.
Working across the group’s brands – including Golden Cap Holiday Park and Highlands End Leisure Club – the brief centred on clarity, consistency, and finishes that stand up to a busy leisure environment.
The challenge
With multiple brands and locations within the wider West Dorset Leisure Holidays group, the priority was to keep the customer experience consistent while meeting very practical needs on site. Vehicles needed to communicate clearly and professionally, leisure club areas needed straightforward navigation and safety messaging, and interior branding needed to feel considered.
The solution
A joined-up package of branding, wayfinding, and interior graphics, delivered with durability and legibility in mind.
On the road, branded vehicle graphics were used to build recognition and support specific commercial messaging around holiday home ownership and sales. For organisations with regular vehicle movement between parks and local areas, this approach keeps brand visibility consistent without relying on paid media alone.
Inside Highlands End Leisure Club, interior signage was structured to make the facility easy to understand at a glance. Directional signage, changing room identifiers and a clear rules board help reduce uncertainty for guests and support staff day-to-day.
For higher impact branding within the leisure club, acrylic feature lettering was used to create a sharp, premium finish that reads clearly across the space. Acrylic signage is particularly effective in reception and entrance areas where first impressions matter and the branding needs to feel permanent.
Window graphics were also used to communicate key facilities and membership benefits while providing screening where required. This keeps the exterior tidy and informative, and supports a calmer feel inside.
To enhance interior areas and bring more atmosphere into the space, large-format wall graphics were installed to transform blank walls quickly and effectively.
What we delivered
This project combined multiple signage elements into one consistent rollout, including:
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Branded vehicle graphics supporting both group identity and holiday home messaging
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Leisure club wayfinding and a clear, prominent rules board
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Acrylic feature lettering for high-impact interior branding
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Window graphics for information and screening
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Large-format wall graphics to enhance interior areas
The outcome
West Dorset Leisure Holidays now benefits from consistent branding across vehicles and on-site environments, supported by clearer leisure club navigation and safety messaging. The acrylic feature branding and interior graphics elevate key areas of the facility, helping the space feel more considered and aligned with the wider brand experience.
Services used
Vehicle graphics and livery, interior signage, wayfinding signage, acrylic lettering, window graphics, wall graphics, production, and installation coordination.
Looking for signage, vehicle graphics or branded wraps in Dorset and the South West?
If you need a joined-up approach to branding across physical locations, vehicles and point-of-sale equipment, we can help you plan the practical details and deliver production-ready graphics and signage.
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