Vehicle Graphics for California Fitness

THE CLIENT

Established in 2017, California Fitness is a popular fitness facility based in the very centre of Axminster, East Devon. As well as providing both one-on-one personal training and a full scope of group fitness classes, they are also able to offer an online personal training programme through their unique fitness app—perfect for these testing times.

California Fitness started their journey as a fitness centre with their now famous Bootcamp sessions. After the success of this programme, steadily the classes began to increase and now they are able to provide nearly 20 classes a week, offering a wide range of fitness sessions—from boxercise and kettlebell workouts, to circuits and yoga.

THE BRIEF

California Fitness had recently purchased a new Nissan Juke for use as a company car and were looking to give it a professional touch with some high-quality vehicle graphics. Fortunately for the client, Creative Solutions have a depth of knowledge and experience in this field—so we got right to work.

For independent businesses in the Axminster area, getting your brand out in the world is an important step in achieving and maintaining success. If you are able to create a strong, easily-recognisable company logo and spread it across the region while the vehicle is on the road, you won’t fail to reap the benefits. 

California Fitness wanted to achieve just that by having us print their striking company graphics onto the Nissan Juke, as well as all the key contact details and media information.

THE SOLUTION

We provided the client with printed and cut vehicle graphics for their black Nissan Juke company car.

We created two large graphics of the company logo—with the silhouetted gym-goers and the impactul blue and red colour scheme within the text—and applied one to each side of the vehicle. These graphics measured 1197 x 862mm and were full-colour wide-format printed onto premium self-adhesive gloss white vinyl and finished with a protective laminate. The graphics are fully waterproof and UV resistant—so whatever the weather, our client’s new vehicle will be looking in perfect condition.

All the media information—including telephone numbers and website address—was applied using cut and printed white gloss vinyl, which really catches the eyes on the black substrate of the Nissan. Importantly, the details are simple, clear and easily readable.

The client was really looking to make an impact with these vehicle graphics. As such, we suggested printing in full colour at 2880dpi, which is the highest photographic quality we offer. We believe the results speak for themselves. The client was in agreement and drove away a happy customer.

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Posted on October 2nd 2020

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