Van Graphics for Lyme Bay Holidays

THE CLIENT

A wholly family-run affair, Lyme Bay Holidays operate in Lyme Regis, Charmouth and on the West Dorset/East Devon border. As a leading force in the South West leisure industry for more than 30 years, Lyme Bay Holidays cater for large areas of the World Heritage Coast, and plenty of stunning countryside and charming market towns and villages in the region.

Lyme Bay are committed to offering high-quality holiday properties to their customers—whether that’s a cottage, house or modern apartment. And, as most of their business stems from the recommendations of repeat customers, Lyme Bay are able to offer a much more personal service. Holiday experiences can be tailored exactly to their client’s needs.

THE BRIEF

Lyme Bay Holidays got in contact with the Creative team recently with a familiar-sounding design brief. They were looking for some new signage for two of their company vehicles; a white Peugeot Partner van and a white Toyota Proace van. 

Lyme Bay Holidays are long-term clients of ours, and this isn’t the first time we’ve provided high-quality graphics for one of their company vehicles. Early last year, another of Lyme Bay’s Peugeot Partners was given the full Creative treatment. Because of our familiarity with the job at hand, we had all the necessary templates and graphic proofs on file to complete another stunning van makeover.

For a local Dorset-based business like Lyme Bay, presenting a strong company brand through vehicle graphics is a smart move. A van furnished with professional artwork and a clean-cut company logo can make a lasting impression while out on the road in the local area. Not only are you promoting the business to a large-scale audience, you’re projecting a sense of quality regarding your brand. 

Whether it’s detailing, sign-writing, half or full wraps, Creative Solutions can make sure your vehicle drives away in pristine condition—with graphics that will perfectly embody your unique brand. Vehicle graphics can be bold colour prints or subtle muted designs—whatever suits your needs. 

If customers are unsure about the direction they wish to take with regards to their vehicle graphics, Creative can offer a full design service—or, alternatively, we can work around your current business logos and brand graphics. The choice, as ever, is yours!

THE SOLUTION

As with the previous job completed for the client, the graphics would adhere to Lyme Bay’s specific brand guidelines. This would encompass the subtle, all-lower case font for the company name, and the recognisable kite graphic that makes up their logo—an image strongly associated with Lyme Bay Holidays. The aim was to create an elegant, understated aesthetic that would reflect the company’s principles of offering quality to their customers.

We supplied the client with full-colour printed and cut graphics for the Peugeot Partner van, which were laminated with a stunning gloss finish. The graphics were cut accurately to fit the exact dimensions of the company vehicle, and all the fonts and colour schemes adhere to Lyme Bay’s individual brand. 

It might be a classic combination, but clean and crisp grey graphics against the pristine white of the van is a highly-effective aesthetic. Indeed, while the kite logo is a prominent feature on the van’s side panels, the subtle grey tone doesn’t overwhelm the overall design. The client was delighted with the results, and we look forward to our next business encounter with Lyme Bay!

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Posted on July 26th 2021

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