THE BRIEF
Palmers produce small batches of specialist beverages during the festive season to pair perfectly with that Sunday Carvery. The Team got in touch to commission 200 pump clips for their newest brew - TALLY HO! HO! HO! - With traditional Holly surround, and bright red and green design.
"Strong, complex and full of deep distinctive flavours. A rich fruit cake flavour from roasted malt. First brewed in the 1940s, this prize-winning dark strong old ale has a loyal following among real ale connoisseurs."
To set this ale apart, and give it a real eye-catching appeal when scanning the pumps, a Mirror Finish polystyrene is used, and then direct-printed over to create the cut-out lettering effect. Each pump clip is then laser-cut into its desired shape, and an adhesive strip attached to the back, ready for the pump straight away.