Fleet Vehicle Graphics for Chesil Beach Motors

THE CLIENT

With showrooms in both Portland and Weymouth in Dorset, Chesil Beach Motors can cater for all your motoring needs.

As well as stocking an extensive collection of superbly-maintained used Ford vehicles, they also have on hand a dedicated team of experts to provide you with all the assistance and advice you may require. Chesil Beach are proud of their reputation as a trustworthy car dealership that always puts the needs of their customers at the forefront of their business.

THE BRIEF

Chesil Beach Motors contacted the team here at Creative Solutions looking for us to create some high-quality branded vehicle graphics for their fleet of company Ford Fiestas.

As the vehicles in question were courtesy cars, each clocking up thousands of miles a year in public view, it was important that the artwork was both professional and engaging.

Maintaining brand harmony across your company’s vehicle fleet is a supremely effective marketing tool. Whatever mode of transport a business has at their disposal—whether it’s trucks, vans or cars—our design team can find the artwork solution to keep your fleet looking professional and sharp. With sign-writing, wraps, decals, there are a number of options available—for a varied range of budgets.

Branding is king for any business. Establishing a unified appearance within your fleet is an unbeatable method of showcasing your company name and logo—in stunning high-definition—and creating an excellent first impression with potential and existing customers.

THE SOLUTION

The Creative Solutions design studio produced fleet vehicle graphics for seven Ford Fiesta courtesy cars in total: two white, two blue and chrome, two desert island blue and, finally one magnetic. Once the artwork was complete and signed off by the client, the team travelled down to Portland in Dorset to carry out the installation.

The format and the positioning of each graphics and logo set was identical for each car—besides the slight colour variations of the Ford logo to prevent blending. Artwork was installed on both sides, the bonnet and the rear bumper.

To maintain brand harmony, our studio replicated the existing artwork to conform to the other vehicles within the fleet.

The results speak for themselves; a collection of courtesy cars, all with the same mark of professionalism and quality applied to them with these stunning vehicle graphics. Chesil Beach Motors couldn’t have been more pleased with the finished product.