THE BRIEF
DSD Mobile Tyres got in touch with Creative Solutions looking for some new vehicle graphics and a high-visibility chevron kit for their company Volkswagen Crafer van.
For a Dorset-based company, that spends a good deal of their time in transit providing roadside assistance, high quality vehicle graphics can be a huge advantage. While the van is on the move, or parked in layby fitting a tyre, the company vehicle is fully visible to the public. For advertising your brand, then, to a large scale audience, it makes perfect sense to get the best vehicle graphics available. That’s where we come in!
DSD wanted the graphics to be consistent with those we’d provided for other vehicles in their fleet. That meant using their classic black ‘tyre’ font for the logo on the bonnet, side panels and back doors, while using simple blue fonts for the additional text. DSD also wanted to include a large high-definition tyre graphic that would feature at the back of both side panels. The primary focus was to supply clear and consistent branding for the client—the aesthetics of the van needed to harmonize perfectly with their Toyota HiLux truck.
Chevron kits are a must-have feature for any vehicle that operates on the roadside or in traffic-heavy environments. For DSD, when assisting customers in potentially hazardous situations, it’s imperative that other road users can see the vehicle instantly, in order for them to adjust their speed or pass safely. The chevron kit provides a high-visibility panel on the backdoors of the Volkswagen van to reduce the risk of accident while DSD carry out their work.