Golden Cap Pizzeria Signage for West Dorset Leisure Holidays, Seatown near Bridport

Golden Cap Pizzeria opened for the 2026 season at Golden Cap Holiday Park in Seatown. The park is one of six run by West Dorset Leisure Holidays and sits 150 yards from Seatown Beach. The pizzeria serves made-to-order pizzas, salads and sandwiches to eat in or take away, and it’s open to everyone, not only guests staying on the park.

Having provided a wide range of signage and vehicle graphics for West Dorset Leisure Holidays over the years, the latest of which you can read about in this case study, we were asked to produce the signage for the new pizzeria ahead of its first season. That meant putting the Golden Cap Pizzeria name on the building and putting the menu where passers-by could see it.

The challenge

The pizzeria is in an existing single-storey building clad in dark weatherboard. It stands above a raised terrace with a stone retaining wall and a glass balustrade. Before the work started, the gable end facing the park road was blank, so there was nothing to say a new food venue had opened.

People reach the building from the path below and climb steps to the terrace. Many of them are walkers or day visitors who don’t know the park. The signs needed to show the name from a distance and tell people what they could buy before they got to the door.

The solution

For the gable, we cut “Golden Cap Pizzeria” as individual white letters and fixed them on stand-offs. The small gap behind each letter casts a shadow onto the cladding, and the white reads clearly against the dark boards.

The glass balustrade is the first thing people see from the path, so menu items were listed there. White vinyl lettering on the centre panel repeats the pizzeria logo. The panel to one side lists pizzas, salads, sandwiches and ice cream, and the panel to the other lists chilled drinks, speciality oils and olives. A panel at the far end points guests to the pizza garden. On the building itself, a white line drawing of a pizza slice decorates the front window.

What we delivered

• Flat-cut “Golden Cap Pizzeria” lettering, stand-off mounted on the gable end
• White vinyl logo on the terrace balustrade
• Two menu panels in white vinyl lettering on the balustrade glass
• “Pizza Garden this way” directional graphic
• Pizza slice window graphic
• Site visit to plan positions, and installation on site

The outcome

Golden Cap Pizzeria opened for its first season with its name on the building and its menu on the terrace. Walkers on the path can see what’s on offer before they climb the steps. Because the white lettering matches across the gable, the glass and the window, the building reads as one venue.

Services used

Lettering Signs, Window Graphics and on-site installation.

Opening a new café, bar or restaurant?

We make and fit signage for hospitality venues, holiday parks and local businesses across West Dorset and East Devon, from our workshop in Axminster. We can visit your site, plan where everything goes, and make and fit the signs in time for opening.

Talk to us about your signage project