HOW CAN I INCREASE SALES DURING CHRISTMAS, BOXING DAY AND THE JANUARY SALES?
1. SNAP FRAMES
Poster Frames are a must-have for displaying your opening times, extended return policies and general store information. Whilst they are great for busy periods such as the January sales, they are an investment piece that can be used all year round.
2. PAVEMENT SIGNS
Use pavement signs and outdoor signage to attract passersby into your store.
Many people will be feeling the pinch after an expensive festive season, so getting people into your store is a little more challenging than usual. Introducing a pavement sign or A-board to your outdoor area can help boost your footfall. Whether it is your pavement, forecourt or car park, the double-sided outdoor advertising that a pavement sign provides is unbeatable. You can attract the attention of passing pedestrians and motorists to draw them into your store with your offers.
3. LARGER DISPLAY SYSTEMS IF YOU HAVE THE SPACE
If your store is large enough to have a car park, forecourt or pavement space, you should be making the most of it. Flags and cafe barrier systems are another fantastic way to boost footfall and raise brand awareness. Place them in key areas so both your customers and passers-by can see your message. Include an action in your message, such as ‘in-store now' to encourage actions from potential customers.
4. WINDOW DISPLAYS TO SHOWCASE YOUR BEST OFFERS, AND ACTS AS BRANDED ARTWORK INSTALLATION
Your window display is the biggest space you own to catch the eye of potential customers. It acts as an eye into the business, your stock, offers and reflects your brand. Keep on-top of the changes throughout November, December and January, updating where needed. Display large scale suspended posters or add small format printed tickets to your mannequins and products to attract sale shoppers. A window display and lighting does all the work for you as it is on display 24/7.