Logo Design

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"A logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark."

The key factor is to design a logo that is unique and different, to be fresh. The starting point is meeting with the client to talk about their business.

From this initial meeting you discover the main aims of the client, apart from making money. You also discover their personality and ethos, which always helps in the design process. It provides an insight into the main foundations of the business and to gauge what sort of logo they will like and also be effective in their sector.

Dependant on the design package chosen, we provide the client with numerous versions to chose from. From this, we are usually successful in fulfilling the client's expectations. However as we always try and nurture a long-term working relationship with all our clients, if the desired result is not achieved then we work together until it does.

Graphic Design has an honest sense of craftsmanship to businesses, to be creative and design a logo that embodies the clients brief. Above all the aim is to be recognised.

Corporate Business Logo Design

Graphic Design within corporate logo design is integral, and can even influence the success of the corporation.

One thing I learnt and tried to adhere to when designing anything is to not just think outside the box, but not think of the box at all.

In the corporate field, "image" is everything. It communicates a thousand words in a second. That's why it's important to research the possible solutions and present these in a clear way in the form of a customer facing brand logo, that communicates the integrity and heart of the company in the simplest way possible.

Corporate design is an important business and management tool; that it embraces not just graphics but products, environments, and behaviour; and that it is essentially about effectiveness and the achievement of results.

Corporate identity is about much more than symbols and logos but it is, more often than not, the unique mark that distils, encapsulates, and expresses the nature and identity of the organisation. I believe that to do this effectively, a mark has to be simple, timeless, and easy to memorise. And, the best way to achieve a mark with those qualities is through a process of refinement and reduction.

In simple terms a logo is a companies coat of arms or national flag. It's job is to represent not to sell directly. To communicate visually the ethos and image the company wants to project to potential clients.

Our Logo Design Process

The key factor in company logo design is to design a logo that is unique and different, to be fresh. The starting point is meeting with the client to talk about their business.

From this we discover their company mission their personality and ethos, which always helps in the design process. It provides an insight into the main foundations of the business and to gauge what sort of logo they will like and also be effective in their sector.

Next, we have the creative process and brainstorming. This can take 2-3 hours dependant on the requirements and the "creative flow" of ideas. We can even help from the basic level, thinking of a company or product name to the next level and making a global brand.

The design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. This is something that we at Creative excel at.

The important element that some designers neglect to take into account is to relay the authenticity of the company within the design of the brand. This needs to be done in a creative and attention grabbing way. By creating authenticity you generate longevity for the brand. It is the job of the designer to tell the story of the product or businesses for which they are designers, into a graphic element that full fills the clients needs.

Your business is important to us as it is to you. We want to foster a long-term commitment to you and your business. Because if you are a success then we look good.

From a business point of view, the main hurdle is "first impressions".If you have a professional looking business logo, half the battle is won.

We pride ourselves on the fact that we listen. We listen to your hopes, your ideas and your concerns. When designing a business logo it is important to keep your eye on the big picture, and the whole story. It is important for any logo to be recognisable but also to have longevity.

Creating a good repour with all our clients we become the custodians of their logo and how this is transferred to other areas. It is vitally important that thought is put into how this logo will be used online and also across any product ranges.

In today's consumer filled world it is now extremely important to have a good social media presence. A business logos design and implementation is key to its success on the social media platforms.


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