THE BRIEF
To promote a number of different products and services on offer, Palmers were looking for a range of printed vinyl window displays for their Dorset store. The selection of vinyls would be viewed both internally and externally, taking advantage of the shop’s large window areas.
The aim of the brief was to create clear and impactful visual communication for customers inside the shop and those potential customers walking past. Each of the graphics, whether they were advertising free local delivery, vintage ports or cask ales, needed to be bold, engaging and easily readable.
Fortunately for Palmers, we have plenty of experience when it comes to designing and creating high-quality window graphics, in a number of different retail and business sectors.
For any local business in the Devon and Dorset area, effective window displays can be the difference between attracting a customer into your store or them wandering past; deciding to purchase a box of merlot, or looking elsewhere. It’s important to get it just right.