Vehicle Graphics for Bradfords Building Supplies

THE CLIENT

Bradfords are a prominent name in the building supplies sector. This historic company has been active in the West Country since 1770—but whose family ties date back to the reign of Henry VIII. 

In the late-18th and 19th century, Bradford branches could be found near railway stations; for the simple reason that railroads were the fastest method of delivering wares to customers.

Now, some 250 years later, Bradfords Building Supplies have more than 50 outlets across the South West, Herefordshire and Worcestershire and is one of the UK’s leading figures in the industry. Their simple mission statement is to provide a first-rate service to local businesses. 

For any tradesperson, Bradfords have the tools, materials and expert advice to get the job done right.

THE BRIEF

Bradfords Building Supplies contacted Creative Solutions, asking whether we could provide some new branded vehicle graphics for their company Volkswagen Amarok pickup truck. After corresponding with the client, it was determined that the best advertising choice for this vehicle would be a full-coloured printed magnetic sheet, which could be applied to the side doors and the tailgate.

Magnetic sheets for vehicles are an excellent advertising option for a company vehicle like this. In-house quality control ensures high-quality photographic reproduction of any image—perfect for an advertising campaign—while the final product is waterproof and UV resistant. The magnetic sheet is also safe and secure for speeds of up to 70 mph. On a reasonable budget, a standard truck can be quickly transformed into a company-branded vehicle.

THE SOLUTION

The Bradfords ‘We’ve Got Your Back’ vehicle graphics were printed onto 1.1mm thick magnetic sheets in full-colour with a matte laminate finish. A hard copy template was created to fit the shape of the panels and the areas around the door panels. Once this stage was complete, the removable sheets were applied in-house to the side doors and tailgate of the Volkswagen Amarok pickup truck.

Our designers went one step further and created a template for this vehicle so that new magnetics can be produced without the need to have the vehicle back in.

The client was delighted with the results. Bradfords Building Supplies, for a relatively low price, were able to turn a conventional truck into an effective mobile advertising tool, promoting their latest campaign.

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Posted on July 22nd 2020

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