THE BRIEF
Van Branding The New Ford E-Transit
Recognisable and easily remembered, the Bradfords branding is highly effective and adaptable to the multitude of vehicles, plant machinery and other assets within the business.
Having a unified brand appearance across your vehicles is an incredibly effective marketing tool to increase brand awareness and build trust with customers as you become a familiar name. Harnessing the power of this, Bradfords has a dedicated department responsible for the creation of brand guidelines, with specific layouts for each vehicle type in their fleet.
We received all their documentation detailing their colours, font sizing and artwork layout, ready to transform their new electric van. The only inclusion needed was to highlight Bradfords' bid to be greener in their Sustainability Mission with the blue ELECTRIC addition under their logo.
Introducing their new Ford E-Transit! An all-electric L3 H2 van fresh off the forecourt.