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Designing A Banner Stand

TIPS & ADVICE | exhibition

Tips on Designing Your Banner Stand


Essential Tips for Designing Your Banner Stand Artwork

So now you have decided on your bannerstand, what about the graphics?

In this article we will discuss some essential tips for graphic banner stand design.

Banner stands have so versatile that they make a great choice for exhibitions.  Are you introducing a new product at a trade show or exhibition? Banner stands are the perfect vehicles to make the new product or service stand out on your exhibition stand. Graphic designers usually follow different design guidelines for banner stands over pop-up stands.  If you are taking on the job of designing your graphics for your banner stand then the following guidelines might be of some help. 

These are some common design ideas so that you can create an eye catching effective banner stand:


Banner stands typically start about 3 inches off the ground so don’t put information too close to the bottom of your banner stand.  The bottom 36" is the least effective area to use for important information, so think carefully about you want to put in that area. It is generally considered OK to put your company URL at the bottom because once you’ve got the audiences’ attention; they will read to the bottom if they are interested.


You have only got a split second to captivate the audience, so don't waste it on your company name or URL. It is far better to use this space for a short phrase or sentence or attention grabbing graphics. This is particularly important if you are introducing a new product – you want it to stand out so the place to put it is at eye level. 


Do not overcomplicate the design.  The temptation may be too cram as much information onto the banner stand as possible, but a design that is too busy will put people off. Too many bullets results in a message that won't get read, as your audience cannot take all the information in and will switch off. Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.


Concentrate on one message on your banner stand. The banner stand should be designed to create maximum impact. If the audience is only going to remember one thing from your banner stand, what is it going to be? The best solution is to limit the entire exhibition banner stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.

Our in-house studio is totally committed to provide you with support, in order to get the best quality artwork and graphics possible for your project. We will help you with any artwork questions, issues or problems in creating and supplying your artwork for optimum quality and efficiency.


To create the most stunning professional banner stand, you need pin-sharp graphics. Images need to be of high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images.


Why not use our in-house design team to help you make the most out of your display units.

Our designers will work with you to create a professional design to your exact specifications. You can be as involved in the design process as you want to be, either working side by side with our designers or giving them your design brief.

Unlike some other companies, we want to offer value for money, so we ensure that you are only charged for the actual time taken to create your design (minimum 15-minute intervals). Formatting a quick layout may be free of charge where all logos and text are readily supplied. 


All products that accept graphics have templates available through our website on the product page. You can read our Artwork Set Up Guide here.

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Need to discuss your exhibition stand, stand design and layout or printed branding? Get in touch via our contact us page to discuss and talk about your project. Our expert Sales & Estimation Team, Graphic Design Team, and Installations Team are all on-hand to provide information and assistance.

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Posted by Samantha on September 6th 2023

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