Case Study: Custom Printed Beagles for Red Bull


Flatbed Printing Red BullFlatbed Printing Creative Solutions

PROJECT DETAIL


When the Red Bull Fox Hunt returned to the Pentland Hills outside Edinburgh recently, the organisers were looking for something a bit different in terms of event signage, and turned to Creative Solutions.

Operations Manager and co-director Jedd Whittington explained; “We’ve been fortunate enough to work with Red Bull on a number of interesting projects since first being recommended over five years ago by a contact at Lyme Regis harbour where Red Bull were hosting a wakeboarding event, and we’re delighted that they continue to trust us to deliver signage and graphics for a number of major high profile events”.

The Fox Hunt format has been running for several years in Northern Ireland and in 2014 Downhill World Champion Rachel Atherton decided to launch a women-only version. It pits Rachel as the Fox - against the Hounds; more than 100 female mountain bikers in a mass-start race that turns the traditional concept of a fox hunt on its head, with the Fox chasing down the pack, attempting to pass as many riders as possible before reaching the end of the course.

“One of the key requirements was to print over 40 life-sized images of a beagle dog onto rigid PVC boards to be used as way-markers around the course, acting as a tongue-in-cheek reference to a real fox hunt. Using the Mimaki JFX200-2513 LED UV Flatbed printer was the perfect machine for the job, creating a high quality print direct to the custom routed boards.”

The 2015 Red Bull Fox Hunt proved to be a real success, with the event sold out in hours, and it’s easy to see why; the atmosphere at the weekend event is renowned for being fun, friendly and inclusive, with first-time racers as welcome as seasoned riders.

We were delighted to be a part of the process, and look forward to working with Red Bull on future projects. 

The Beagles were printed on to Rigid PVC Boards, click here to view the product. 

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Posted by Rob on March 9th 2016

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