Branding for Kingsland Farm

Logo Design for Kingsland Farm Shepherds Hut

Last year Kingsland Farm came to us to request a brand design. The main business is a shepherds hut where you can stay for a period of time and also future areas on the site that will be developed including a converted barn. The brand design needed to reflect this and be flexible enough to futureproof the design.

The initial brief was to create a brand for the farm itself initially. The main offering was the shepherds hut and the wheel was one of the iconic images the client wanted to use within the brand.

We produced several designs for the client and then finalised the final logo design. We illustrated the wheel to create an icon for the logo design that would be easily recognisable.

From this we designed subtle directional signage to complement the quiet and intimate nature of the location and venue.

We were then tasked in designing the website. Our first task was to look at the clients current site to see what functionality they currently had and how this could be replicated and improved. The main goal was to design a website that was in keeping and complementary to the location and experience.  To do this we had to visit the location to meet the client and get a feel for the farm and location.

Icon Design
Logo Design Options

Above: Illustrated graphics hand-drawn for the branding (top) and a range of logo design options with subtle changes (bottom)

We visited the site on a beautiful spring morning and took over 50 shots to be used in marketing for the website and other marketing that may be needed in the future.

The client had a clear vision on what the elements she would like to see on the website and the main logo design was to be used as a key starting point. So using hand drawn icons and call to actions to convey a bespoke and boutique feel.

From discussing with the client it was decided that the actual shepherds hut needed its own identity. This would live under the umbrella brand of Kingsland Farm. From extensive brain storming and name generation sessions we came up with “The Hideaway” as a preferred option to present to the client. This was accepted and this would then leave it open for new developments on the farm site to be developed individually from a branding and marketing point of view.

All the illustrations and icons were hand drawn and then digitally rendered by our senior designer Leigh.

The site is now live at

To find out more about logo design or new branding for your business, speak to our graphic design team on 01297 630130 or email us at Alternatively visit our design studio section for more information.

Posted by Design Studio on February 2nd 2018

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