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Linear Feature Display Stands & Their Many Benefits

TIPS & ADVICE | exhibition

Linear Feature Display Stands & Their Many Benefits

LINEAR DISPLAYS

What Is A Linear Display?

The best display stands look professional and effectively enhance your promotional material or graphics rather than outshining them. This is why linear feature display stands are such a great option, offering a high-quality finish and extra detail whilst serving a practical purpose. In short, these display stands have the ‘wow' factor.

ALL-IN-ONE PACKAGE

Linear feature display stands are self-contained, free-standing and perfectly designed to accommodate all display needs. As well as the centrepiece printed graphics panel, the unit also features six A4-size literature racks in either steel or clear acrylic.

The unit's design is a little more special than you usually see in standard display stands and other exhibition display units; it attracts all attention with its curved roof and frosted acrylic wings (which can also be printed on).

EXTRA CHOICE

You can also choose from different post and base options to help you find a bespoke solution for your marketing needs. E.g. you can have oval posts on an oval base, or round 4-way posts on a steel round base.

EASY ASSEMBLY

With so many extra features, you'd think that linear feature display stands would be nigh-on impossible to assemble. This isn't the case, as the whole unit folds quickly and conveniently down to a compact transit case.

WHY CHOOSE A LINEAR DISPLAY

Essential Tips for Linear Modular Displays

So now you have decided on your Linear Display, what about your graphics?

In this article, we will discuss some essential tips for Linear Modular Display design.

Because of their sheer size, Linear Modular Displays make a great choice for exhibitions who want to get noticed. Linear displays usually concentrate on a generic design so that they don’t become too dated after a product launch.

Some clients even split their stands into two for greater impact or to create a concealed meeting area. Linear is really that versatile.

Are you introducing a new product at a trade show or exhibition? If you are, we recommend using one of the panels for the perfect vehicles to make the new product or service stand out. This can then be updated at a later stage (please be appear that replicating adjacent print colours at a later stage cannot be guaranteed). Graphic designers usually follow different design guidelines for Linear displays over pop-ups or banner stands.  If you are taking on the job of designing your graphics for your Linear display then the following guidelines might be of some help. 

POSITIONING

Linear display panels are easy to design but please consider what configuration your display is going to be shaped into. Your designer needs to know if that are going to be any blind spots. Don’t put too much information towards the bottom of the display because it won’t get noticed and might be obscured by people or a reception counter. The bottom 36" is the least effective area so use it for less important information. Think carefully about want you want to put in that area.

CAPTIVATE

You have only got a split second to captivate the audience, so don't waste it on your company name or website at the top central area of your display. It is far better to use this space for a short phrase, a sentence, or an attention-grabbing graphic. This is particularly important if you are introducing a new product or service – you want it to stand out so ensure that you place it at eye level. 

LESS IS MORE

Do not overcomplicate the design.  The temptation may be to cram as much information onto the display as possible, but a design that is too busy will put people off. Too many bullets result in a message that won't get read, as your audience cannot take all the information in and will switch off.

We’ve printed 1000’s of display walls over the past 12 years and the most effective displays always have one thing in common – A stunningly sharp image covering a large proportion of the graphic area. Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.

MESSAGE

Concentrate on one message on your Linear display. The graphics should be designed to create maximum impact. If the audience is only going to remember one thing from your exhibition stand, what is it going to be?

The best solution is to limit the entire exhibition stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.

For easier alignment try and ensure that any text message that crosses more than one panel has letters that are split between panels.

IMAGES

To create the most stunning professional banner stand, you need pin-sharp graphics. Images need to be of high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images. 

PROFESSIONAL GRAPHIC DESIGN SERVICE

Why not use our in-house design team to help you make the most out of your display units.

Our designers will work with you to create a professional design to your exact specifications. You can be as involved in the design process as you want to be, either working side by side with our designers or giving them your design brief.

Unlike some other companies, we want to offer value for money, so we ensure that you are only charged for the actual time taken to create your design (minimum 15-minute intervals). Formatting a quick layout may be free of charge where all logos and text are readily supplied. 

IMAGES DESIGN SET-UP GUIDE & ARTWORK TEMPLATES

All products that accept graphics have templates available through our website on the product page. You can read our Artwork Set Up Guide here.

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Get In Touch

Need to discuss your exhibition stand, stand design and layout or printed branding? Get in touch via our contact us page to discuss and talk about your project. Our expert Sales & Estimation Team, Graphic Design Team, and Installations Team are all on-hand to provide information and assistance.

Get in touch to discuss your options

Posted on March 28th 2011

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