As written by our lead designer Leigh:
Creative have worked with ACI “Air Control Industries” for a number of years and it is always great to revisit a brand and design new items for the company.
At the start of this year, we were commissioned to reproduce an exhibition design with additional items.
Having worked with the brand in the past and developed new brand characters, the creative team were able to suggest creative ideas to enhance the stand and the products displayed.
Utilising the items created for the company's internal graphics, the studio created a good array of ideas. A particularly strong graphic is the blue print sketches that were produced when the company was first founded. This graphic illustrates the heritage of the company and the technical ability. Obviously, all designs produced currently by ACI are all CAD based today. But these old drawings give the company a tangible link to past development and show the experience behind the engineering team.
Using this main graphic as a backdrop to logo and text information creates a more interesting design for the stand. The main purposes of the stand were to advertise the air drying qualities of one of their products, specifically air drying bottles and cans that are run along a production line.