Event Branding and Graphics for The Telegraph Bespoke: The Shires Exclusively Live Session

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The newest addition to the Telegraph events portfolio is Telegraph Bespoke – a division that focuses on unforgettable and once-in-a-lifetime experiences created exclusively for Telegraph audiences. These events bring readers’ interests to life in a unique and fascinating way by focusing on smaller, more intimate and beyond-the-rope experiences. 

Telegraph Bespoke Event Branding

Creative Solutions were commissioned by Telegraph Bespoke to provide the branding for one of their exclusive music sessions featuring The Shires. Supported by Mastercard, the event took place in London at The Scotch of St James and required a bespoke solution to showcase the various graphics at the event.

Our designers were set a brief on the layout with the company's brand guidelines. Our graphic designers were given creative license to come up with some ideas on how to promote the event with a combination of logos and images of the band. After an array of options was presented, it was decided that a simplistic approach with the large images of band would showcase the event best. Working within a specific sizing and space constraint, it was important to consider how the images and logos could best be seen in the space.

Within the building at the event, a false wall was created to demarcate a border, creating a stage and provide the basis for the branding. The stage branded boards consisted of full colour printed and cut matt laminated vinyl on to 5mm black PVC mounted on to the framework. The Telegraph Bespoke logo was produced as a separate decal, allowed the team and the client to position the logos once the gig set up was complete and the available visible space was assessed. 

Externally, full colour printed and cut matt laminated vinyl was mounted on to 5mm black PVC to promote the event. 

All branding was printed in-house at our facility in East Devon before being installed on site in London.

The event was a great success, you can see highlights of The Shires at the event on The Telegraph website.

To find out more about branding and event graphics, speak to our team on 01297 630130 or email us at sales@creative-solutions-direct.co.uk

Design Concepts for The Telegraph Bespoke Event Branding
The initial design concepts from our graphic design team

Posted by Jedd on May 24th 2017

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