Catering Trailer Graphics for Fossil Fuel Catering

THE CLIENT

Fossil Food Catering is a wedding catering company based on the Devon, Dorset and Somerset border.

Originally from Dorset, owners Steve and Kirsty now live at Silverwood Farm, a beautiful countryside setting where they are forever inspired by their stunning natural surroundings. Living just a short walk from the seaside town of Lyme Regis, on the world-famous Jurassic Coast, enables the couple to source the finest local produce available.

THE BRIEF

As part of an upcoming lockdown-friendly venture, Fossil on the Road, the client had recently taken ownership of a new catering trailer and were looking for some high-quality cut-vinyl graphics to improve the overall aesthetic of the mobile unit and promote the food enterprise itself. 

While the catering trailer was out on the road, serving up a variety of luxury burgers, it was important that the graphics matched the quality and essence of the products on offer—as well as capturing the unique branding of Fossil Food Catering.

After liaising with Steve and Kirsty, to get a firm idea about the style choices and logos we would be creating for the trailer, we got right to work.

THE SOLUTION

We created the main burger logo, 400mm in diameter, using cut vinyl finished with a stunning white gloss. The graphics were weeded, masked and plotted positive ready for application onto the trailer. We also supplied the white cut vinyl artwork which was to be installed onto a 5mm acrylic panel. The graphics measured 400mm by 1320mm with 10mm radius corners and used 4 by 6.5mm screw holes in each corner for easy application. The second burger logo, 500mm in diameter, was applied to a solid gloss white background with the black sections weeded out.

Using 10mm PVC, we created another 500mm diameter gloss white burger logo which was router-cut to shape and fixed to the wood panelling of the trailer using 16m stand-off locators, cups and glue. 

The final 400mm diameter burger logo was created using an ink splatter effect in Photoshop. The gloss black artwork was weeded and masked ready for application to the white tiles in the trailer’s interior.

The Creative studio created all the production-ready artwork files by vectorising the client’s recognisable logo, and all the graphics were installed by our fitting team. The trailer is looking sharp and ready for the road!

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Posted on March 31st 2021

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