THE SOLUTION
The font and graphical elements of the sign were centred around the client’s branding guidelines—the same as used across all of their promotional materials, including the graphics applied to their company vehicle earlier in the year. The familiar bold red font on a yellow background creates an immediate impact and, vitally, is easy to read.
The Bradfords logo features in the bottom-left corner—to aid brand awareness—while the mask silhouette gives a key visual identifier to the customer. The addition of the black and yellow ‘hazard tape’ effect on the border also helps the sign to stand out—while indicating to the customer that the information displayed is important.
We supplied the client with 176 4mm full-colour direct printed fluted boards, measuring 610 x 813mm. These signs were sent to 44 different Bradfords stores across the UK. The client was pleased to discover that we could ship anywhere in the country on their behalf using one of our trusted Courier services.
Bradfords were extremely happy with both the service and the product they received.