The key factor in company logo design is to design a logo that is unique and different, to be fresh. The starting point is meeting with the client to talk about their business.
From this we discover their company mission their personality and ethos, which always helps in the design process. It provides an insight into the main foundations of the business and to gauge what sort of logo they will like and also be effective in their sector.
Next, we have the creative process and brainstorming. This can take 2-3 hours dependant on the requirements and the "creative flow" of ideas. We can even help from the basic level, thinking of a company or product name to the next level and making a global brand.
The design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. This is something that we at Creative excel at.
The important element that some designers neglect to take into account is to relay the authenticity of the company within the design of the brand. This needs to be done in a creative and attention grabbing way. By creating authenticity you generate longevity for the brand. It is the job of the designer to tell the story of the product or businesses for which they are designers, into a graphic element that full fills the clients needs.
Your business is important to us as it is to you. We want to foster a long-term commitment to you and your business. Because if you are a success then we look good.
From a business point of view, the main hurdle is "first impressions".If you have a professional looking business logo, half the battle is won.
We pride ourselves on the fact that we listen. We listen to your hopes, your ideas and your concerns. When designing a business logo it is important to keep your eye on the big picture, and the whole story. It is important for any logo to be recognisable but also to have longevity.
Creating a good repour with all our clients we become the custodians of their logo and how this is transferred to other areas. It is vitally important that thought is put into how this logo will be used online and also across any product ranges.
In today's consumer filled world it is now extremely important to have a good social media presence. A business logos design and implementation is key to its success on the social media platforms.