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7 Rules For A Successful Exhibition

EXHIBITION & EVENTS

7 Rules For A Successful Exhibition

THE GOLDEN RULES

How To Have A Successful Exhibition

Marketers and exhibitors use different approaches to reach audiences at trade shows and events, but all those experienced in this field apply their strategies with the same essential rules in mind.

These are the top rules of successful trade show exhibiting, some basic facts that are nearly always true. If you follow these rules, you will join the ranks of seasoned exhibitors and ensure your stand is the centre of attention.

Rule #1: The larger the crowd at your display stands, the more people will want to visit

Rule #2: The best people ‘working' your display are those that prioritise listening over talking

Rule #3: The more words you include on your display, tagline, or logo, the fewer times it will be read

Rule #4: The more fun visitors have at your display stands, the more serious business you are likely to do with them later

Rule #5: The further a visitor has traveled to attend an exhibition, the higher the level of hospitality they will be expecting

Rule #6: Older exhibition displays make your company seem less fresh and less innovative to visitors

Rule #7: The more you exhibit at the same show, the more likely you are to get repeat visitors

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Posted on April 14th 2011

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