Outdoor Signage for Little Boutique

THE CLIENT

Little Boutique is located on the Square in the Dorset village of Beaminster. Their aim is to offer their customers affordable fashion, living, beauty and gifts ideas—with a focus on comfort, style and agelessness.

THE BRIEF

The client got in touch with the design team here at Creative Solutions looking for a range of shopfront signage displays for their Beaminster store. The brief would include the design, print and installation of various window graphics and new fascia signs. 

A smart, brand-focused shopfront is a great way of attracting customers to your store. No matter how good the products are inside your premises, it counts for nothing if the potential shopper isn’t first drawn in by an engaging shopfront. 

Window graphics and fascia signage can celebrate the very essence of your brand, and, for the customer, it gives the first impression of your company. Little Boutique pride themselves on offering comfort and timeless style with their fashion range and gifts. It was important the new displays reflected this idea in their design. Understated colours schemes, vintage aesthetic, high-quality printing.

THE SOLUTION

The first step was to present the client with a range of visuals for each of the signage products we would be creating. Once we had approval, we could commence with the production stage of the project. 

For the shop’s main fascia, we supplied full-colour printed white text with a matte laminate finish. The pristine white text would be cut to shape with a vinyl plotter and applied to the painted wooden fascia. The stylized typeface and strong LB logo, combined with the simple white/dark grey colour scheme, creates a striking aesthetic—one that captures the Little Boutique brand.

We used the same Little Boutique company logo design found on the fascia for the shop’s bay window. The 880 by 450mm LB graphics were full-colour printed, finished with a matte laminate, and applied outside of the window. 

Four more sets of graphics were created for the top sections of the shopfront windows. The slogans Fashion, Living, Gifts and Beauty were full-colour printed and finished with a matte laminate, to establish a consistent aesthetic with the rest of the signage. Again, these graphics were applied outside of the four window sections. 

Above the door, the team created an address sign using white vinyl text; full-colour printed and matte laminated. The bold, capitalized text was cut to shape with a vinyl plotter and applied to the painted wood panel above the shop’s main entrance.

Finally, for the bottoms of the four-section window, we created branded artwork which would be full-colour printed in reverse and applied to the inside of the glass. The graphics were based on the illustrations and themes found on the company website; colorful stylized figures of shoppers and various natural patterns. The prints were finished with a gloss laminate.

For total peace of mind for the client, all the signage products were designed, printed and installed by the Creative team. Little Boutique were delighted with the end product and the service provided. Great job!

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Posted on June 11th 2021

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