POSITIONING

Pop-up display panels typically have curved D-ends that have limited visibility. We therefore recommend that your website address appearing at either end, positioned between the centre and left-hand and right-hand edge of the end panels. Don’t put too much information towards the bottom of the display because it won’t get noticed and might be obscured by people or a reception counter. The bottom 36" is the least effective area so use it for less important information. Think carefully about want you want to put in that area.

CAPTIVATE

You have only got a split second to captivate the audience, so don't waste it on your company name or website at the top central area of your pop-up display. It is far better to use this space for a short phrase, a sentence or an attention grabbing graphic. This is particularly important if you are introducing a new product or service – you want it to stand out so ensure that you place it at eye level. 

LESS IS MORE

Do not over complicate the design.  The temptation may be too cram as much information onto the pop-up display as possible, but a design that is too busy will put people off. Too many bullets results in a message that won't get read, as your audience cannot take all the information in and will switch off.

We’ve printed 1000’s of pop-up displays over the past 12 years and the most effective displays always have one thing in common – A stunningly sharp image covering a large proportion of the display area. Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.

MESSAGE

Concentrate on one message on your pop-up display. The display should be designed to create maximum impact. If the audience is only going to remember one thing from your exhibition stand, what is it going to be?

The best solution is to limit the entire exhibition stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.

For easier alignment try and ensure that any text message that crosses more that one panel has letter that are split between panels.

IMAGES

To create the most stunning professional pop up stand, you need pin-sharp graphics. Images need to be high-resolution quality. For the technically minded, images should be 300dpi @ 25% in CMYK. We will check your artwork on receipt but you do need to be made aware by your designer if any images are not to this standard and he will advise you accordingly of the risks involved in using sub-standard images. 

PROFESSIONAL GRAPHIC DESIGN SERVICE

Why not use our in-house design team to help you make the most out of your display units.

Our designers will work with you to create a professional design to your exact specifications. You can be as involved in the design process as you want to be, either working side by side with our designers or giving them your design brief.

Unlike some other companies, we want to offer value for money, so we ensure that you are only charged for the actual time taken to create your design (minimum 15-minute intervals). Formatting a quick layout may be free of charge where all logos and text are readily supplied. 

IMAGES DESIGN SET-UP GUIDE & ARTWORK TEMPLATES

All products that accept graphics have templates available through our website on the product page. You can read our Artwork Set Up Guide here.