DSD Mobile Tyres - Vehicle Graphics for Toyota HiLux

THE CLIENT

DSD Mobile Tyres operate predominantly throughout Dorset, Devon and Somerset. Their expert team of highly-trained specialists can supply and fit tyres for a wide range of domestic, commercial and agricultural vehicles.

Although specializing in agricultural machinery—where no vehicle or tyre is too big!— they also have vast knowledge and years of experience in the commercial and domestic sector. From Ford Fiestas to a John Deere tractor, DSD can help you choose the right product for your vehicle. Based in Moreton, DSD are also available for emergency calls 24-hours a day. You’re in safe hands!

THE BRIEF

DSD Mobile Tyres contacted Creative Solutions about providing some vehicle graphics and a chevron kit for their company Toyota Hilux truck.

 A mobile tyre company is just the kind of client who would benefit from high quality vehicle graphics. Because DSD spend so much time on the road, travelling from job to job, the sheer number of potential clients who view their work truck makes first-rate vehicle signage a no-brainer. For spreading brand awareness and advertising your company to a large scale audience, there’s no more cost-effective method.

DSD wanted to keep the graphics fairly simple. We would use their classic black ‘tyre font’ for the logo on the bonnet and side doors—creating a visually strong image against the pristine white of the truck—while using simple blue fonts for the rest of the informational text. DSD also wanted a wrap applied to the bed of the truck which would include a high-definition graphic of a tyre. Our main focus was to provide clear and consistent branding for the client.

Chevron kits are an essential element for any vehicle that is operating in roadside situations. For DSD, when they are helping customers in potentially dangerous locations on the road, it’s vital that oncoming cars can spot the DSD vehicle quickly and maneuver and adjust their speed accordingly. The chevron kit would provide a high-visibility panel to the back of the Toyota Hilux truck in order for DSD to work safely on the road.

THE SOLUTION

The client supplied us with the logo; the same ‘tyre font’ graphic found across all of DSD’s company branding. This image was recreated in the studio by the Creative Solutions design team and made ready for application. 

The full-colour printed vinyl logo, finished with a gloss laminate, was adhered to the bonnet and side doors of the Hilux. The additional ocean blue cut vinyl text, including business information and contact details, was then applied with a gloss finish. Each element of the artwork was supplied, laid out and set-up by Creative Solutions.

As per the brief, we also supplied and installed a chevron kit for the rear of the Toyota Hilux. For extra visibility, this came in micro-prismatic ULX red and Hi-S Cal fluorescent yellow. This was a segmented kit, meaning the panels were supplied as alternate red and yellow. As you can see from the images, the vehicle graphics, vehicle wrap and chevron kit are of the highest quality and certainly provide both visual impact and the required safety features. DSD were very happy with the finished product.

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Posted on July 1st 2020

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