THE SOLUTION
With the wooden posts already in position from the previous installation, the team’s efforts were focused exclusively on reskinning the sign. Cavanna’s message had evolved since the last brief, so it was simply a case of us being called back to apply a printed vinyl wrap to both sides of the aluminium composite material sign.
Not only do Creative Solutions offer a wide range of graphics for our post-mounted signs, we also have the ability to update them over time, at the client’s request. As brand focus and advertising needs change, we can provide simple reskins to keep up with the times. The client doesn’t always need to buy a completely new product!
Importantly, the vinyl wrap features all of the usual Cavanna branding elements; including the seahorse-themed logo and the familiar two-tone colour scheme. This makes the sign immediately recognizable as a Cavanna display and highly-visible to passing traffic.
A key component of the sign is the large, photographic-quality image of the family walking over sand dunes. The image is pin-sharp and bursting with vibrant colour. When overlaid with the clean white font of the branded message, it creates a striking aesthetic. One that won’t fail to engage the intended audience.