Case Study: Rebranding at The Anchor Inn, Seatown

The Anchor Inn, SeatownThe Anchor Inn, SeatownThe Anchor Inn, Seatown

PROJECT DETAIL


The Anchor Inn in Seatown, Dorset serve the finest Palmer’s Ales and fantastic food with ingredients sourced from the best local producers. Their cliff top terrace has stunning panoramic views of the coast. So whether you're after a light bite, a full on lunch or dinner, or just a pint or two, then The Anchor Inn at Seatown is the place for you!

The creativestudio were commissioned with designing and manufacturing a range of stationery for the Anchor Inn as part of a re-brand project, including re-designing the company logo.

The initial challenge in the project was redesigning the Anchor Inn logo, creating a contemporary and sophisticated design to be used across the board as part of the rebrand project. A variety of logos were designed, from which the Anchor Inn could choose which they preferred and feedback any changes they would like.

Head designer Leigh worked closely with staff to design stationery that captures the beauty of the coastline in which they are situated. A host of stationery was designed using advanced technology, including business cards, tent cards, menus and staff uniforms. For the children’s menu, Leigh created several themed cartoon characters, drawing them from scratch and incorporating them in to the design. The menu also featured puzzles and interactive games for the children.

We then printed the designs in-house at our premises in Axminster, Devon using our state of the art wide-format printers.

The final result was a highly successful re-brand for The Anchor Inn. Creative Solutions were delighted to work with all at the Inn, and wish them continuing success for the year ahead.

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Posted by Rob on September 28th 2015

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