Business Signage & Branding for Windy Corner Cafe

THE CLIENT

Windy Corner Cafe is a charming local eatery situated on the quayside of West Bay in Bridport. With an extensive menu, offering a range of quintessentially British dishes, this dog-friendly cafe is hugely popular with the residents of Bridport and visitors to the Dorset coast.

While enjoying a delicious home-cooked meal—perhaps a hearty full-English breakfast or their renowned Burger at the Bay—customers at the Windy Corner can take full advantage of the stunning views along the Jurassic Coast and over the Quay. It’s certainly worth a visit and owner Julian Smith will be there to welcome you with a smile!

THE BRIEF

Julian from Windy Corner Cafe contacted Creative Solutions about the idea of performing a complete brand makeover for the business premises. This would cover a range of signage options, including window graphics, printed banners, and branded fascia signs.  

The aesthetics of the cafe are a unique mixture of both rustic and modern, which perfectly suits the quayside surroundings. With that in mind, it was important that the graphics complemented these two design characteristics. Hence, the decision was made to use a simple, more authentic printed font on the wood-effect panels, which would juxtapose the more contemporary orange and blue graphics above the main entrance.

For a local Bridport business like Windy Corner Cafe, strong signage is absolutely essential. If a potential customer sees a series of high-quality professional signs, they will automatically assume that the food and services inside will be of the same standard. A well-executed sign creates a good first impression of your business, increasing trust and enticing customers in. You could serve the finest coffee in West Bay, but no one would come in for a sample if the quality of your branding was amiss.

Creative Solutions will help you create superb signage based on your own particular needs and tastes. However you wish to portray your business, our design team will develop just the right product.

THE SOLUTION

Working from the logo supplied by the client—and after a number of discussions between our design studio and Julian—we created a range of signage components for the Windy Corner Cafe.

This included a printed aluminium composite material (ACM) board with a matte laminate finish, which would create the branded fascia around the entire perimeter of the building. This was designed after taking a meticulous survey during our initial visit to the site. Here we gained all the precise measurements needed to ensure that the panels fitted perfectly.

To make use of the largest display areas available, we also provided the client with a series of window graphic vinyls. We also supplied a fully-printed banner for the wall and Medio Cafe banners and prints for use near the doorway.

The overall effect is superb. The combination of the different signage options creates a professional and enticing aesthetic. It will certainly encourage customers to pay a visit. You should, too!

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Print on Aluminium

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Posted on August 5th 2020

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