Aluminium Tray Sign for Edge of the Web

THE CLIENT

Edge of the Web are a multi-award-winning digital agency who, while specialising in bespoke website design, also provide their customers with the full gambit of web-based services; from custom web development to API integrations, and much more. Their talented team of creative, collaborative experts solve problems, create unique experiences, drive engagement and deliver success.

THE BRIEF

Edge of the Web approached Creative Solutions about the prospect of creating an aluminium tray sign for their Warwickshire headquarters. The sign would feature EOTW’s name and distinct company logo.

Aluminium tray signs can provide a much more distinctive aesthetic than a standard panel sign. For a creative company such as Edge of the Web, where design and presentation is everything, they’re the ideal choice. With an eye-catching 3D effect, no visible fixings, and a clear and precise logo print, the tray sign has a stunning visual impact. The sign is also highly adaptable, offering an almost unlimited variation of size, shape and depth.

As well as the clear aesthetic qualities of the sign, they also have physical attributes which make it a perfect outdoor display. Aluminium tray signs are not subject to rust, corrosion or fading. They can be powder coated in any colour and, because of their natural rigidity, tray signs do not require a frame.

Aluminium tray signs are a stylish, modern signage option and a versatile product; it can be used on the exterior fascias of corporate and public buildings, schools, retail outlets, industrial units and plenty more besides.

THE SOLUTION

Edge of the Web supplied us with vector artwork of their logo for us to work from; these are the same graphics found on all of their company branding, including their website.

Creative Solutions fabricated an aluminium tray sign in landscape orientation which was powder coated in RAL 9005 gloss black on both the face and returns. The company graphics were applied as white non-reflective lettering, which looks striking on the deep black of the sign.

Once the returns had been folded at a 90 degree angle—leaving a 30mm depth all round—the final dimensions of the signage was 300mm x 180mm. The corner seams were all welded internally to create an immaculate, clean finish. We also provided the client with discreet fixings. Edge of the Web were delighted with the final product and we couldn’t be more pleased how the sign turned out.