THE BRIEF
See what our in-house Design Studio came up with when tasked with creating a brand concept for the food hall at Axe Valley Academy... in just 3 hours!
THE SOLUTION
As told by our lead designer Leigh Jackson;
"Second day back after the Christmas break and the Studio is off to a flying start.
The Studio is a design agency with over 16yrs experience and it is always a great opportunity when a branding job is requested.
This was somewhat different, in that the install date was fixed and the design and concept application had to be completed in one day in order for it to be installed on time.
At Axe Valley Academy they are going to serve "Love Joes" a brand with a very strong identity and delicious food range. Initially the brief was to use the "Love Joes" branding and create more of an eating experience for the students. Having thought through the project, it was decided to not have any "Love Joes" branding so that if another caterer was to become involved the whole concept does not have to change.
As we wanted to create more of an experience and create a destination for the students at lunch time, we came up with a concept name and branding. The design was to still be in keeping with the food offering, but also from a design point of view we had to use complementary colours. The decor and furniture would also need to be taken into consideration when designing. I provided colour references for paint for the walls and also used orange as an additional colour within the brand to compliment the use of orange furniture within the restaurant.