Hiden Analytical design, develop and manufacture quadrupole mass spectrometers for advanced research applications and specialist process monitoring.
Hiden Analytical were seeking a versatile display solution that is hardwearing and easy to transport. Due to most of their shows being in 3 x 3m booths, they needed a backdrop that did not take up all the stand space and allowed them to use a generic back image, then tailor banner stands to the products they supplied that suited the target market audience that were visiting the show.
Once briefed on their requirements, we produced the fabric displays, and sent out numerous samples of stands that we thought would best suit their requirements. These included Fabric Vector Stands, Fabric Monolith Stands, T3 Exhibition Stand and The Formulate Curved Fabric Stand. We produced set-up videos and supplied all artwork templates for the stands to check that it would fit in with the companies horizontal branding, as there was a slight worry that fabric exhibition stands would not live up to the task. T3 was rejected due to complexity and graphics may have the chance of being damaged, it was also a more expensive option, although more versatile.
The Fabric Vector Stand was rejected due to the speed of erection, the graphic was considered too difficult to insert for a novice, although with practice this would have been ok. Unfortunately they did not have this luxury.