THE SOLUTION
The vehicle itself had a black base colour so the colours that immediately came to mind were white and either a light blue or green. As green was already used in the clients logo, our designers opted to use this as the main colour, with the addition of white to make the design 'pop'.
Having done vehicle designs for a number of years now, our studio know that imagery is not necessarily the only way to go with livery as in some cases it can look outdated very quickly, The secret is always to keep things simple, so using clean lines and iconic bespoke illustrative shapes were the best decisions to take. This meant that bright 7 year guarentee cut-vinyl was used to create a clean, professional and dynamic look that will have great longevity. This was even more important in DU Waterscapes case as design is also the key to demonstrating their skill set to potential customers.
Having said the above, the studio still wanted to create a visually engaging design that attracts attention, so we created a garden waterscape illustration design to run along the base of the vehicle. Including items from the logo but also bringing in elements that the client actually uses within their water landscaping, we wanted the feel to be playful and customer engaging for maximum impact.
The application and preperation for the installation of the graphics for this vehicle was quite extensive with lots of elements, this required a keen eye for detail in application to match the design we created. A job well done by our experienced fititng team. DU Waterscapes were extremely happy with the finished van... "probably the best design Creative has done"