THE BRIEF
Ponds Are Me commissioned Creative Solutions to design, print and install vehicle graphics for the company van. With the brief of a full van wrap, the design needed to incorporate various images of previous work in an eye-catching display.
THE SOLUTION
Working with our lead designer Leigh, Ponds Are Me wanted to create an interesting, eye-catching pond scene incorporating a specific iconic bridge image to create a full van wrap. This created a problem, as the image of the bridge the client had wasn't a sufficient resolution to use - it would be pixellated when printed. The client also didn't have enough high resolution images from previous jobs to create a large enough compsosition to fully cover the van. In order to sort both of the issues, our team arranged a photoshoot for the client with a specific brief. From there, Leigh would be able to photoshop the various elements together to create a perfect wrap composition, based around the pond and bridge.
It was vital that Leigh was able to make the composition look believable and not photoshopped. Time was spent carefully considering the blend of light and shade, creating false shadows and reflections with a myriad of images from the photographer. Working with the client, the 'fantasy' pond and bridge image was created.