Indoor and Outdoor Signage for California Fitness

THE CLIENT

Since 2017, California Fitness has been a popular fitness facility based in Axminster, East Devon. As well as offering both one-on-one personal training and a wide range of group fitness classes, they also provide an online personal training programme through their unique fitness app.

California Fitness started life as a fitness centre with their famous Bootcamp sessions. After the huge success of this programme, classes steadily began to increase and today they host nearly 20 classes a week, offering a vast and varied scope of fitness sessions—from kettlebell workouts and boxercise, to yoga and circuits.

THE BRIEF

As lockdown measures in the UK start to ease during April and businesses across the country begin to open their doors to the public again, now is a great time to update signage displays and generally improve the aesthetics of business premises. That’s exactly what California Fitness had in mind as their gym reopened on April 12th, following the government’s roadmap out of lockdown initiative.

The client contacted the team here at Creative Solutions looking for us to design and create indoor and outdoor signage displays using their existing branding. As a modern, vibrant and dynamic company, California Fitness wanted a contemporary signage option that would reflect this. 

Acrylic printed signage is a hugely popular product in our range thanks to its stylised, modern aesthetic. Printed acrylic provides a crisp, immaculate finish, producing super-high resolution images with full and vivid colours. With a robust backing and a variety of hanging options, they can be mounted onto both external and internal walls with ease. A highly-durable material, acrylic signs have a multitude of uses and are perfect for a business of this kind.

THE SOLUTION

After liaising with the client, the Creative Solutions studio prepared artwork for the acrylic signage items based on their existing branding.

We then supplied the client with one acrylic logo display measuring 1165 by 696mm to fit onto a 1630 by 730mm wall space. The sign consisted of a 5mm black acrylic logo cut to shape with MD5A full-colour print and a gloss laminate applied to the face. 

The main two-tone blue and red California logo measured 1165 by 603mm. We also provided two 54mm-high star shapes and a set of 122mm-high letters to make up the Fitness section of the sign. We were also able to supply the Snapfix medium 16mm standoff locators and template. The sign is bursting with colour and the clarity of the final print is of the highest quality.

For the outdoor wall plaque—measuring 400 by 400mm—we used a 5mm clear XT acrylic glass-effect panel with full-colour CMYK and applied a white UV print to the reverse.  For a neat, visually impactful finish, we allowed a 5mm clear space around the edges of the acrylic, with no radius corners.

The product came with four 11m fixing holes (25mm hole centres) located in the centre of vertical edges. The sign was also flame-polished around the edges for a dynamic, stylised finish. In addition, we provided four satin chrome standoff locators, measuring 19mm with a 25mm diameter.

The client was thrilled with the final product. California Fitness is now open for business and ready to welcome back their customers with some high-quality external and internal signage displays.

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Posted on April 13th 2021

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