THE BRIEF
A Roof To Rubber Printed Wrap
Having worked with Palmers extensively over the years on numerous print, exhibition and vehicle graphics projects, we know each asset serves a purpose, and that no two vehicles will be alike - so identifiable and longstanding is the brand they don't need to be!
A special addition to this new Peugeot Boxer would be the complete roof wrap installation. As a local delivery and customer support vehicle, it would mainly be kept in the lockable unit which has a complete upper gangway for Brewery Tour guests to walk along over the mighty vats and casks being prepared. To make sure the guests weren't going to look down on a plain van roof, it was decided to extend the branding on top too!
The team worked closely with our in-house Graphic Design Team to bring the vision to life on the new fleet vehicle, creating a eye-catching design based on the new brand colours for their Dorset Pale Ale.