THE BRIEF
Why every logo needs to be a vector graphic
- A vector logo is scalable
- A vector logo is easily editable
- A vector logo has many export options
As a simple explanation - your brand's image depends on it.
A vector file is often the best format for a logo. Many production companies require high resolution files and will request your logo as a vector.
VECTOR LOGOS ARE SCALABLE
Vector format logos are infinitely scalable. Vector logos can be scaled infinitely to fit large print design needs or conversely scaled down to fit smaller requirements. This means you can easily use the same file for both a small business cards and posters, all the way to large format signage and vehicle graphics.
Vector files are images that are built by mathematical formulas that establish points on a grid. Raster files are composed of the coloured blocks commonly referred to as pixels. Because of this, vector files can be infinitely scaled to even the most outrageous of dimensions without losing resolution, blurring or losing any quality.
VECTOR LOGOS ARE EDITABLE
When thinking about your logo, you may want it to be adaptable to different print types, locations, and even time of the year with campaigns and seasonal advertisements. This can produce multiple ideas and iterations of your logo, but if the process isn't easy, you may find many of those ideas getting shot down or implemented.
Say you need your logo printed onto white paper - you will need a bold text colour to be easily legible. Your business vehicle fleet however is all black! You can simply invert the colours, altering your logo to suit any environment it is needed in.
VECTOR LOGOS HAVE MULTIPLE EXPORT OPTIONS
When we work with you to create a vector logo, we have all the tools and equipment at our disposal to supply you with your new vectorised logos in any file format you need, these being: .ai (Adobe Illustrator), .eps (Encapsulated PostScript), .pdf (Portable Document Format) or .svg (Scalable Vector Graphics).
We will also supply you with your new logo in the basic raster formats: .jpg/.jpeg, .png, .gif and .tif. as not all people will have access to vector-based software to be able to open or view the new logo.