HOW CAN I MAKE MY SHELL SCHEME LOOK GOOD?
Dressing your shell scheme doesn't need to be a complicated process. There is a range of options that can create a high impact branded appearance, with both short term and long term options. Below is a detailed list of options that are commonly used by exhibitors.
PLAN OUT YOUR STAND Before you head off to your exhibition, plan out the space you have available, the 'flow' you would like your stand to offer, free space for moving around in, and capturing peoples attention on certain focal points, and where your furniture/decorations are going to go. Have several layouts to mind that suit your organisation/company, and the type of client/customer you are trying to attract. Everyone will have a different layout to mind, whether they are a big corporation, or a small time start-up - there is no right or wrong answer, only what suits you and your business.
BE THE STAND PEOPLE REMEMBER At the end of the day when people are discussing the delights of the exhibition they went to, you want to be the first one they recall! Shell Scheme stands means it is important to be well organised, tidy and use the space efficiently. But you should also be sure that your visitors remember you for the right reasons. How can you do that? Make sure to give out up-to-date contact details, branded material that matches your image (brochures, business cards, magazines, leaflets, pamphlets etc.) This will make it much easier for them to find you on the internet and across Social Media platforms after the event.
Want to offer something different other than printed material? Promotional merchandise doesn't need to break the bank, can be fun, reusable and recyclable! Why not try pens, notepads, USB's, chocolate, mouse mats and wrist-rests, stress balls and more!
YOUR BRAND IS EVERYTHING - MAKE YOUR MARK! You are only limited by your imagination, creativity and vision (and if you're in short supply, don't worry, we are exhibition experts and can help you!) You should know that your stand needs to encourage people to pause, be interested, and maybe step up to ask you a few questions, instead of simply walking past. Anything you can brand can give your stand a WOW-factor, from pop-up displays, promotional flags, branded bunting, lightboxes, LCD holders, brochure stands - there are so many choices out there!
LIGHTS, CAMERA, ACTION! Like moths, we are naturally drawn to the brighter option if choosing between the dark and light. By introducing light fixtures to your walls, you can create an open, inviting display, making your stand more enticing than your dimly lit competitor. From spotlights, to freestanding lightboxes, LCD TV's mounted to embed within your shell design seamlessly; these small additions can be the finishing flourish and create the perfect atmosphere for conversation, especially if paired with a freeby and a well placed counter.
If you are new to exhibitions, or are planning on doing a tour but don't have the storage for all decorations and resources, there are lots of options on the market for convertible units (storage to counter top) to allow you space saving tricks when its time to pack up.
We have worked with a full range of clients and businesses, so have lots of examples and product knowledge to let you know what would work well with your vision.