THE BRIEF
Adaptive Branding For Your Fleet
We have had the pleasure of working with Goodfellow Electrical on the full range of vehicles in their fleet. Most of these have been black like the VW Transporter T6, VW Caddy and other vehicles like their Mercedes X Class, Vauxhall Vivaro, and Ford Transit Custom. However on this occasion, instead of wrapping the vehicle in its entirety to black before applying the branding graphics, with a few small tweaks, the branding could be completely adapted to the silver base VW Transporter.
Having a unified brand appearance across your vehicles is an incredibly effective marketing tool to increase brand awareness to a hugely diverse audience. Your fleet of vehicles may be as varied as your offering, with large tool-packed works vans, to smaller service vehicles and even staff cars. Whether you are looking at getting a car, van, lorry or machinery vehicle branded, Creative Solutions have the experience to manage your fleet graphics project from start to finish and within budget.
For this silver VW, the iconic gold remained the same, but the usual white lettering to show on the black vehicles was flipped to a complementary gloss black for high visibility.