Exhibition & Events | Tips & Advice

Exhibition Stand Buyers Guide

An exhibition stand is an opportunity to showcase the very best of your company. It's a unique chance for potential customers to interact with your brand, so it's important to make sure you represent your company in a professional and positive way. 

There is a diverse range of products that you can use to fill your exhibition stand, here we've shortlisted the best options available to suit all stand sizes, budgets, and brand types.

What is an Exhibition Stand?

An exhibition stand, also known as a trade show booth or promotional  display, is a customised setup designed to showcase a company’s products, services, or brand at trade shows, exhibitions, or similar events. These stands are essential for businesses to attract attention, engage with potential customers, and create a memorable presence at such events. Exhibition stands can vary greatly in size, design, and complexity, ranging from simple table-top displays to elaborate, multi-faceted constructions.

An exhibition stand is an opportunity to showcase the very best of your company. It's a unique chance for potential customers to interact with your brand, so it's important to make sure you represent your company in a professional and positive way. 

Types of Exhibition Stand

Shell Scheme Stands

The most common and traditional exhibition stand is the Shell Scheme. Shell Scheme Stands are provided by the event organisers, these stands come with pre-built walls and basic structures, which businesses can then customise with their branding and displays. They normally are available in a range of sizes for you to book, from smaller 2x1's (2m x 1m) stands, all the way up to large 8x8's (8m x 8m) pending on the venue and their chosen layout.

Once only thought to be used in space-only stands, you can now find a whole range of fabric modular displays, linkable banner stands and pop up displays that fit within a shell scheme booth space.

Space-Only Stands

You can also find exhibition venues offering space-only stands, these will have a set footprint area, but no pre-fabricated walls for you to apply graphics to like shell schemes. As the exhibitor you can tailor these spaces completely within the show guidelines to show your branding, products and services off to the best of their ability.

Key Components of an Exhibition Stand

• Graphics and Signage

Arguably the most important element of your stand! High-quality visuals are a must, be they shell scheme graphics, fabric displays, pop ups, banner stands, printed posters, or even promotional flags - these showcase the company’s branding and message.

• Furniture

Tables with branded table cloths, chairs, counters, and literature display units to create an inviting space for attendees.

• Lighting

Effective lighting to highlight products and create an attractive ambiance. This can be rented from the exhibition provider as part of your exhibition stand, or you can purchase lighting specific to your display type.

• Technology

Interactive screens, video displays, and other tech elements to engage visitors.

• Promotional Materials

Brochures, business cards, and other handouts to provide information to potential clients. 

What should I have on my Exhibition Stand?

Now you know what an exhibition stand is, the forms it can take and the main components that make it - lets explore a range of great solutions you can use to make your next exhibition stand be a real showstopper!

These solutions cover all stand sizes, as well as budgets and business type. Each can be customised with your branding and message for your next event, with options for replacement graphics so you can save on hardware, as well as modular displays so you can tailor its layout for any future exhibition stand size you book!

Things to think about for your Exhibition Stand

When planning your exhibition stand, it's important to focus on what the end goal is. With many exhibitions costing a fee to exhibit, it is worthwhile committing the time to finding the right supplier with the right quality products. Customers are saturated with options of who's stand to look at, who to engage with and ultimately who to provide their business. Standing out from competitors with a great exhibition stand and strategy can make all the difference.

When browsing the internet for exhibition stands, keep focused on the quality of product as well as the price point. Of course it's integral to save money where possible, but the damage a poorly printed product can cause in reputation and loss leads can often outweigh the savings made. Look for quality products that work for your business, branding, and budget, and will stand the test of time.

For all your enquiries and exhibition stand needs, choose Creative Solutions. With over 25 years experience providing companies up and down the UK with high quality exhibition stand products, we are able to help design, print, install and take down your exhibition stand. Call us on 01297 630130, or email us at sales@creativesolutions.co.uk

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