Working out the costs of exhibiting

As most seasoned marketers know, planning ahead is crucial if you want your exhibition appearance to be a success. However, before you can do anything, you need to sort out your budget.

Only once you know how much money you have to spend on your exhibition stand can you start to plan it and prioritise spending. It is very important to be accurate and not to miss anything out, so be as detailed as possible when drawing up your budget.

The costs of exhibiting

The following are some of the main costs you should bear in mind when allocating your funds:

• Floor space - paying the event organiser for your spot. Bear in mind that some spaces may be larger or better located than others. If you have the budget, your company may benefit from a more prominent exhibition position.
  
• The design of your display and the stand itself. Tip: if you choose something like pop-up stands, you will save money on setup/assembly costs
  
• Printing, graphics, promotional material and stationary
  
• Staff (remember to include travel and accommodation expenses if relevant)
  
• Cost of electricity/water
  
• Transport to and from the show
  
• Furniture hire
  
• Catering and hospitality (if relevant)

Consider the elements that are the most important to you and will be the most effective for your brand or campaign, then draw up your budget accordingly.