Get in touch

Creative Solutions Direct

Why Your Logo Should Be Vector - Bonbon West Bay

Business Signage & Logo Design

Why Your Logo Should Be A Vector - Bonbon West Bay

Welcome to West Bay! Putting a modern twist on a traditional sweet shop, Bonbon in West Bay now has its new business signage as well as a freshly vectorised logo for all its branding needs.

As large format printers we know the importance of having a top quality logo that can be pulled, squeezed and stretched to fit any demands your require from the smallest product labels to the largest signage displays. Here we discuss the importance of having a vector logo with our wonderful client, Bonbon!


In the picturesque coastal town of West Bay, Dorset, Bonbon has just unveiled its new shop. Here, they're redefining the classic sweet shop experience with a contemporary flair. Step inside to discover a tantalising array of treats, from gourmet flavoured popcorn's to artisanal rock sticks, mouthwatering sweets, creamy fudge, and fluffy cotton candy!

Why your logo needs to be a vector

In today's digital age, it's essential to ensure your branding is not only visually striking online but also maintains high quality across various mediums like your external business signage, promotional prints and vehicle graphics.

When Bonbon got in touch to kit-out their new business premises in West Bay, we recognised that their current logo didn't meet the standards required for crisp print reproduction. Our team proposed to rejuvenate their logo before embarking on larger print projects.

The logo did not need to be changed at all for this to happen! We took all elements of the logo including size, spacing, font and colours to simply recreate the logo in a new format for infinite future possibilities in print and signage.

Vectorising a logo does not mean you are changing your branding . . .
Vectorising a logo does not mean you are changing your branding . . .
. . . its abour updating the file format for infinite high-resolution possibilities across your business!
. . . it is simply updating the file format for infinite high-resolution possibilities for your business!

What is a vector logo & why do I need one?

  • A vector logo is scalable
  • A vector logo is easily editable
  • A vector logo has many export options

As a simple explanation - your brand's image depends on it.

A vector file is often the best format for a logo. Many production companies require high resolution files and will request your logo as a vector.


Vector format logos are infinitely scalable. Vector logos can be scaled infinitely to fit large print design needs or conversely scaled down to fit smaller requirements. This means you can easily use the same file for both a small business cards and posters, all the way to large format signage and vehicle graphics.

Vector files are images that are built by mathematical formulas that establish points on a grid. Raster files are composed of the coloured blocks commonly referred to as pixels. Because of this, vector files can be infinitely scaled to even the most outrageous of dimensions without losing resolution, blurring or losing any quality.


When thinking about your logo, you may want it to be adaptable to different print types, locations, and even time of the year with campaigns and seasonal advertisements. This can produce multiple ideas and iterations of your logo, but if the process isn't easy, you may find many of those ideas getting shot down or implemented.

Say you need your logo printed onto white paper - you will need a bold text colour to be easily legible. Your business vehicle fleet however is all black! You can simply invert the colours, altering your logo to suit any environment it is needed in.


When we work with you to create a vector logo, we have all the tools and equipment at our disposal to supply you with your new vectorised logos in any file format you need, these being: .ai (Adobe Illustrator), .eps (Encapsulated PostScript), .pdf (Portable Document Format) or .svg (Scalable Vector Graphics).

We will also supply you with your new logo in the basic raster formats: .jpg/.jpeg, .png, .gif and .tif. as not all people will have access to vector-based software to be able to open or view the new logo.

Vector Logo For Bonbon West Bay

Need a vector logo?

We are lucky enough to have an incredibly talented in-house Graphic Design Team who are incredibly skilled and equipped to make updating, or creating a new business logo a breeze.

We will work alongside you, your ideas and artwork brief to create something you are 100% happy with, as well as provide potential mock-ups so you can see your new logo in action.

If you need a logo vectorisation service ahead of getting some print-work done, why not work with our team who can offer you a one-stop-shop for all your graphic design and print needs.


We like full transparency here, so you will only be charged for the time it takes to work with your logo, and that depends what you are able to supply us as a starting point. We can then assess this and provide a no-obligation quote for services. We charge £1.00 per minute (ex VAT), with most vector services taking 30mins - 2 hours pending on the clients needs and the level of work required.

If you are looking for a complete logo redesign, we also offer a range of Logo Design Packages offering different levels pending your needs.

Need more support, or have any questions? Let's chat! Please do not hesitate to reach out with any questions about the digital artwork process, what you need to supply to get the process started, or the range of products we can offer once your logo is in the best possible format. Vector.

Explore our wealth of clients, signage, display and print applications in our blogs, or feel free to contact us directly with any questions. We look forward to hearing from you!

Looking for Logo Design?

Graphic Design Services

Get In Touch

Need to discuss your business signage, special print or display needs? Get in touch via our contact us page to discuss and talk about your project. We have worked with many businesses to produce both small and large-scale pieces, be it for a boutique high street shop or a large international chain! Our expert Quotations Team, in-house Design Team, and Installations Team are all on-hand to provide information and assistance.

Get in touch to discuss your options

Posted by Samantha on April 17th 2024

Loading... Updating page...