The Best Exhibition Stand Design To Attract Customers to Your Stand

You don't need to break the bank with a bespoke exhibition stand. A well designed stand can create a professional appearance and separate you from competitors

Designing your exhibition stand can be a real nightmare. How do you make sure your stand attracts the right visitors? What can you do to make your company look professional? There's a whole host of options to suit any budget in the world. You can have a bespoke stand designed from scratch to fill a designated area, or you can make the most of what you are given by the event organisers.

More often than not, exhibitions tend to be ran in shell schemes. Put simply, a shell scheme is a modular system supplied by event organisers. They come in different sizes, and tend to be straight walls in a rectangle or square shape. How you fill it is then up to your company.

The first thought that the vast majority of us have;

"How can I make it as good as possible, for as little money as possible?"

1. Save money with a re-usable display

The key thing here is to ensure that you have a re-usable display. There's little point in committing a big financial outlay to a one off exhibition, when you can save money over time by using an adaptable, re-usable display. Pop up stands are a popular choice due to their flexibility and ease of set up. They come in a range of sizes, and are custom printed to your requirements. With the ability to join them together and create a curved display, you can stand out from the square appearance of the shell scheme and create a stand with a difference.

2. Have a clear message

Getting the right look and feel is important if you're going to convince customers to stop and talk to you. Remember, at some of the big exhibition venues such as the NEC in Birmingham, there could be hundreds of other companies just like yours vying for attention. You need to convey your message in a concise and efficient manner.

The best way of doing this is by using a banner stand. Roller banner stands are a portable trade show display that clearly show what your business is about. They are a popular marketing tool for a reason, and the best thing about them is that there is a banner stand to suit any budget.

3. Don't leave a blank shell scheme

We've been to plenty of exhibitions over the years, and there are few things worse than a completely blank grey shell scheme. Dressing a shell scheme is often perceived as being too expensive, but with printed panels from £90 a drop, you can create a fantastic vivid display on a shoestring budget. 3mm PVC panels are custom printed with your branding and create a superb floor to ceiling graphic certain to help you stand out from the crowd.

4. Display your literature

The final piece of the puzzle is how to display your literature. You've got a nice company brochure, some business cards and leaflets all ready to hand out and give away, but where do you put them all? A folding literature rack offers the ideal solution, a neat and simple holder than can be used time and time again. There's a huge range available, so you can find one that suits any taste. Alternatively, counters and plinths can be a great asset to your stand. The outside of them can be custom printed with your company branding to tie in with the wall display, giving the appearance of a unified brand presence.

5. Ask the experts

There's a massive range of options. We understand that designing your exhibition stand can be a daunting process, especially if it's your business's first time. We have a professional design team who are more than happy to help plan your stand. If you need any assistance, don't hesitate to contact us- we're here to help!