Wayfinding Totem Signage
We have been incredibly fortunate to work with almost all the businesses at the blooming Miller's Farm Shop site, including the main Farm Shop & Cafe, Ria's Scent Lab Signage & Pavement Signs, Colwin Way Woodturner's signage and window graphics, and Not Just Travel's external sign & window graphics.
Now expanding the site signage to assist visitors access the site with ease and offer a future-proof wayfinding solution is right up our street (or totem)!
Wayfinding totem signage refers to tall, freestanding structures typically found in public spaces, such as retail parks, campuses, or urban areas, that provide directional information and other important guidance to pedestrians and visitors. These totems often incorporate multiple signs or panels mounted at different heights, allowing for various types of information to be displayed, such as maps, directions, points of interest, and safety instructions.
The design of wayfinding totem signage is crucial for effective navigation, as it needs to be clear, intuitive, and visually appealing. Colours, branding, symbols, and typography are carefully chosen to enhance legibility and understanding, especially for diverse audiences. You can also incorporate lighting and digital displays to improve visibility and real-time updates and advertising.
These totems play a vital role in helping people orient themselves within complex environments, reducing confusion, enhancing accessibility, and improving the overall experience of navigating public spaces.