THE SOLUTION
A Flexible & Easily Transportable Exhibition Stand
The exhibition stand design proposed by Creative Solutions offered flexibility and ease of assembly so that ServiceMaster could manage their stand across the several shows that they attend. The exhibition stand was purchased rather than hired because of ServiceMaster’s extensive exhibition programme.
Martin Lambert commented “The exhibition stand was so well designed and easy to assemble that we were able to put it up with no trouble.”
Incorporated into the design of the exhibition stand was a custom wrapped counter which ServiceMaster used as a visitor filter point. This meant that they were able to control the flow of visitors onto the stand and only serious prospects or existing customers and contacts were invited into the more private seating area. This was an important stand design element and helped them achieve their objective of meeting quality not quantity.
To add movement to the stand and provide information, a plasma screen was included which played a short looped flash presentation showing Multichem’s product range. To maintain consistency of imagery, brand identity and messaging, the smoke effect of the exhibition stand graphics was mirrored in the plasma presentation and on the company brochures.
ServiceMaster take exhibiting very seriously and pre-arrange appointments, send out e-mailers to let their contacts know where they are exhibiting and include their exhibition programme on their website. Having conducted several layers of pre-show marketing activity, they then use their eye-catching and attention-grabbing leopard graphics as their crowd puller.
Although it is too early to tell the success of the show, Martin of ServiceMaster concludes: “Judging by the number of compliments we received about the stand and how professional it made us feel, there is no doubt in my mind that the decision to upgrade from a pop-up display to an exhibition stand was the right one.”
“Creative Solutions were great people to deal with – I would recommend them and use them again”
If you have any queries, please do not hesitate to contact us for free advice.